David Labistour is the Chief Executive Officer of Mountain Equipment Co-op, Canada’s leading outdoor retailer. David brings both passion for outdoor adventure and extensive business experience to the position. Over the past 25 years he has worked in product development and retail management with companies such as Adidas, Marks & Spencer’s affiliate in South Africa, and Aritzia in Canada.
David is MEC’s first CEO to have been appointed from within the 42-year-old organization. In his former capacity as the senior manager of Buying and Design, David was instrumental in leading the renaissance of MEC-brand products as well as product sustainability initiatives. He enjoys backcountry skiing, snowboarding, mountain biking, kite-boarding, and paddling.